Opinion Article
Actas 2.0: Actas Dermosifiliográficas Joins the World of Social Networking
Actas 2.0: el salto de Actas DermoSifiliográficas a las redes sociales
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Molina-Ruiz, P. García-Gavín, J. García-Gavín, A. Boada-García, J.M. Carrascosa-Carrillo" "autores" => array:5 [ 0 => array:4 [ "nombre" => "A.M." "apellidos" => "Molina-Ruiz" "email" => array:1 [ 0 => "anamaria.molinaruiz@gmail.com" ] "referencia" => array:2 [ 0 => array:2 [ "etiqueta" => "<span class="elsevierStyleSup">a</span>" "identificador" => "aff0005" ] 1 => array:2 [ "etiqueta" => "<span class="elsevierStyleSup">¿</span>" "identificador" => "cor0005" ] ] ] 1 => array:3 [ "nombre" => "P." "apellidos" => "García-Gavín" "referencia" => array:1 [ 0 => array:2 [ "etiqueta" => "<span class="elsevierStyleSup">b</span>" "identificador" => "aff0010" ] ] ] 2 => array:3 [ "nombre" => "J." "apellidos" => "García-Gavín" "referencia" => array:1 [ 0 => array:2 [ "etiqueta" => "<span class="elsevierStyleSup">c</span>" "identificador" => "aff0015" ] ] ] 3 => array:3 [ "nombre" => "A." "apellidos" => "Boada-García" "referencia" => array:1 [ 0 => array:2 [ "etiqueta" => "<span class="elsevierStyleSup">d</span>" "identificador" => "aff0020" ] ] ] 4 => array:3 [ "nombre" => "J.M." "apellidos" => "Carrascosa-Carrillo" "referencia" => array:1 [ 0 => array:2 [ "etiqueta" => "<span class="elsevierStyleSup">d</span>" "identificador" => "aff0020" ] ] ] ] "afiliaciones" => array:4 [ 0 => array:3 [ "entidad" => "Fundación Jiménez Díaz, Madrid, Spain" "etiqueta" => "a" "identificador" => "aff0005" ] 1 => array:3 [ "entidad" => "Social media strategist, freelance, Spain" "etiqueta" => "b" "identificador" => "aff0010" ] 2 => array:3 [ "entidad" => "Servicio de Dermatología, Complejo Hospitalario Universitario de Vigo, Pontevedra, Spain" "etiqueta" => "c" "identificador" => "aff0015" ] 3 => array:3 [ "entidad" => "Servicio de Dermatología, Hospital Universitari Germans Trias i Pujo, Badalona, Spain" "etiqueta" => "d" "identificador" => "aff0020" ] ] "correspondencia" => array:1 [ 0 => array:3 [ "identificador" => "cor0005" "etiqueta" => "⁎" "correspondencia" => "Corresponding author." ] ] ] ] "titulosAlternativos" => array:1 [ "es" => array:1 [ "titulo" => "Actas 2.0: el salto de <span class="elsevierStyleSmallCaps">Actas DermoSifiliográficas</span> a las redes sociales" ] ] "resumenGrafico" => array:2 [ "original" => 0 "multimedia" => array:7 [ "identificador" => "fig0010" "etiqueta" => "Figure 2" "tipo" => "MULTIMEDIAFIGURA" "mostrarFloat" => true "mostrarDisplay" => false "figura" => array:1 [ 0 => array:4 [ "imagen" => "gr2.jpeg" "Alto" => 1475 "Ancho" => 2500 "Tamanyo" => 385767 ] ] "descripcion" => array:1 [ "en" => "<p id="spar0010" class="elsevierStyleSimplePara elsevierViewall">Screenshot of the Actas Dermosifiliográficas profile page on Twitter.</p>" ] ] ] "textoCompleto" => "<span class="elsevierStyleSections"><p id="par0005" class="elsevierStylePara elsevierViewall">The Internet and social media have entirely changed the traditional paradigm of communication. Instantaneous knowledge sharing is just one of the benefits of these new forms of communication, which are already an integral part of our everyday life.<a class="elsevierStyleCrossRef" href="#bib0005"><span class="elsevierStyleSup">1</span></a> Many young dermatologists start their day by catching up with the latest news on Twitter and use their Facebook pages to share items that catch their attention; others keep in touch with developments in our profession on LinkedIn. It is estimated that 80% of Internet users in Spain use social media.</p><p id="par0010" class="elsevierStylePara elsevierViewall">In a concurrent phenomenon, the increase in the use of social networks has been accompanied by the emergence of smartphones and the generalization of their use. According to current estimates, some 60% of Spanish Internet users have a smartphone. Perhaps even more interesting, 77% of smartphone users report that they connect to the Internet every day. By affording users continuous access to social networks, smartphones facilitate instant communication and rapid interaction, two key factors in the success of this new form of communication.</p><p id="par0015" class="elsevierStylePara elsevierViewall">At the same time, it has become increasingly common for healthcare professionals and their patients to turn to the Internet for information.<a class="elsevierStyleCrossRef" href="#bib0010"><span class="elsevierStyleSup">2</span></a> Everybody is joining social networking sites, and the healthcare sector is no exception: the number of physicians with an Internet presence grows daily, hospitals and clinics are increasingly visible on social media, and the high-impact scientific journals have also embraced this new medium.</p><p id="par0020" class="elsevierStylePara elsevierViewall">Following in the footsteps of other successful publications, such as the <span class="elsevierStyleItalic">Archives of Dermatology</span>,<a class="elsevierStyleCrossRef" href="#bib0015"><span class="elsevierStyleSup">3</span></a> the <span class="elsevierStyleItalic">Journal of the American Academy of Dermatology</span>, and the <span class="elsevierStyleItalic">New England Journal of Medicine</span>, our journal, <span class="elsevierStyleItalic">Actas Dermosifiliográficas</span>, has developed a social networking strategy. This task was undertaken by a team of four—Aram Boada García, Patricia García Gavín, Juan García Gavín, and Ana María Molina Ruiz—led by Editor José Manuel Carrascosa Carrillo. The overarching objective was to show that <span class="elsevierStyleItalic">Actas Dermosifiliográficas</span> is an open and dynamic source of information.</p><p id="par0025" class="elsevierStylePara elsevierViewall">An awareness that our journal had no presence on the social networks was the driving force behind this initiative, which was launched almost 2 years ago. The aim was to give <span class="elsevierStyleItalic">Actas</span> a presence in the world of Web 2.0 and to try to transform the way we understand communication in Spanish dermatology. The task was not just to involve the dermatologists who were already familiar with the world of Web 2.0, but also to strive to make <span class="elsevierStyleItalic">Actas</span> a gateway to the social media for dermatologists accustomed to more traditional channels. To this end, we decided to start by creating a profile for <span class="elsevierStyleItalic">Actas</span> on the two social networks with the most influence and number of users worldwide: Facebook and Twitter.</p><span id="sec0005" class="elsevierStyleSection elsevierViewall"><span class="elsevierStyleSectionTitle" id="sect0005"><span class="elsevierStyleItalic"><span class="elsevierStyleSmallCaps">Actas</span></span> on Facebook</span><p id="par0030" class="elsevierStylePara elsevierViewall">Facebook—currently the world's most important social networking site—is a platform that allows millions of people to interact and share content. It currently has 900 million registered users around the world and more than 13 million active users in Spain. As most people tend to use Facebook for leisure and entertainment purposes it might appear to be a somewhat audacious choice for a scientific journal like ours (<a class="elsevierStyleCrossRef" href="#fig0005">Fig. 1</a>). As the <span class="elsevierStyleItalic">Actas</span> 2.0 team was familiar with the habits of Facebook users, we knew that the best way of introducing our publication to this community would be to complement what already existed, that is, the print and online versions of the journal. The challenge was to innovate with simple, concise, and engaging content that would attract readers. We felt that it was important to present scientific information in an attractive way that would encourage readers to consult the full text of the article and would stimulate them to share the information with others on their own Facebook pages. Another fundamental objective was to stimulate debate about our content on the social networks and foster discussion on certain topics, thereby bringing the journal to the attention of a larger number of healthcare professionals.</p><elsevierMultimedia ident="fig0005"></elsevierMultimedia><p id="par0035" class="elsevierStylePara elsevierViewall">Today, having an active presence on the world's most influential social network as well as attractive, up-to-date content gives us an edge over other journals in the specialty. <span class="elsevierStyleItalic">Actas</span> already has 341 followers on Facebook and the community is growing daily; it not only includes Spanish dermatologists but is also drawing followers from all over the world. New items are posted daily and the aim is to increase the readership of the journal and of the articles published. We also post information concerning articles in other journals and scientific publications of interest, always giving priority to links that include images or videos likely to attract the user's attention.</p></span><span id="sec0010" class="elsevierStyleSection elsevierViewall"><span class="elsevierStyleSectionTitle" id="sect0010"><span class="elsevierStyleItalic"><span class="elsevierStyleSmallCaps">Actas</span></span> on Twitter</span><p id="par0040" class="elsevierStylePara elsevierViewall">Twitter is a social network with a microblogging service that allows users to communicate in real time with others by way of messages of less than 140 characters. Using this channel, <span class="elsevierStyleItalic">Actas</span> can broadcast information to and interact with a large number of users from different sectors. Tweets keep our 325 Twitter followers up-to-date on the most important news in dermatology and provide links to articles of interest and important developments in the foreign media (<a class="elsevierStyleCrossRef" href="#fig0010">Fig. 2</a>).</p><elsevierMultimedia ident="fig0010"></elsevierMultimedia></span><span id="sec0015" class="elsevierStyleSection elsevierViewall"><span class="elsevierStyleSectionTitle" id="sect0015">Challenges for the Future</span><p id="par0045" class="elsevierStylePara elsevierViewall">While our new adventure in the world of Web 2.0 has only just begun, the team is enthusiastic and optimistic about the possibilities of expanding the project and broadening participation. Our journal now has its own voice and presence on the Internet—<span class="elsevierStyleItalic">Actas</span> 2.0—which is the voice of the community of Spanish dermatologists. Our aim is to serve the professionals who choose to publish their work in <span class="elsevierStyleItalic">Actas</span> by expanding the readership of their work and also to serve all those physicians who are interested in reading this content every month.</p><p id="par0050" class="elsevierStylePara elsevierViewall"><span class="elsevierStyleItalic">Actas</span> 2.0 is an exciting project that has launched our publication in the world of social media where it will gain a much wider readership, which we hope to increase day-by-day, beyond the borders of Spain and of our specialty. The hope is that <span class="elsevierStyleItalic">Actas</span> 2.0 will reach the four corners of the globe and will be read by other specialists, medical students, and perhaps in the future by patients as well. But above all we want to make this tool useful to all Spanish dermatologists. With that aim in mind, we encourage those who have not yet done so to visit our Facebook page, check out <span class="elsevierStyleItalic">Actas</span> on Twitter, and become followers.</p></span></span>" "textoCompletoSecciones" => array:1 [ "secciones" => array:4 [ 0 => array:2 [ "identificador" => "sec0005" "titulo" => "Actas on Facebook" ] 1 => array:2 [ "identificador" => "sec0010" "titulo" => "Actas on Twitter" ] 2 => array:2 [ "identificador" => "sec0015" "titulo" => "Challenges for the Future" ] 3 => array:1 [ "titulo" => "References" ] ] ] "pdfFichero" => "main.pdf" "tienePdf" => true "NotaPie" => array:1 [ 0 => array:2 [ "etiqueta" => "☆" "nota" => "<p class="elsevierStyleNotepara" id="npar0005">Please cite this article as: Molina-Ruiz AM, García-Gavín P, García-Gavín JM, Boada-García A, Carrascosa-Carrillo J. Actas 2.0: el salto de <span class="elsevierStyleSmallCaps">Actas DermoSifiliográficas</span> a las redes sociales. Actas Dermosifiliogr. 2013;104:735–737.</p>" ] ] "multimedia" => array:2 [ 0 => array:7 [ "identificador" => "fig0005" "etiqueta" => "Figure 1" "tipo" => "MULTIMEDIAFIGURA" "mostrarFloat" => true "mostrarDisplay" => false "figura" => array:1 [ 0 => array:4 [ "imagen" => "gr1.jpeg" "Alto" => 2415 "Ancho" => 2500 "Tamanyo" => 502063 ] ] "descripcion" => array:1 [ "en" => "<p id="spar0005" class="elsevierStyleSimplePara elsevierViewall">Screenshot of the Actas Dermosifiliográficas Facebook page.</p>" ] ] 1 => array:7 [ "identificador" => "fig0010" "etiqueta" => "Figure 2" "tipo" => "MULTIMEDIAFIGURA" "mostrarFloat" => true "mostrarDisplay" => false "figura" => array:1 [ 0 => array:4 [ "imagen" => "gr2.jpeg" "Alto" => 1475 "Ancho" => 2500 "Tamanyo" => 385767 ] ] "descripcion" => array:1 [ "en" => "<p id="spar0010" class="elsevierStyleSimplePara elsevierViewall">Screenshot of the Actas Dermosifiliográficas profile page on Twitter.</p>" ] ] ] "bibliografia" => array:2 [ "titulo" => "References" "seccion" => array:1 [ 0 => array:2 [ "identificador" => "bibs0005" "bibliografiaReferencia" => array:3 [ 0 => array:3 [ "identificador" => "bib0005" "etiqueta" => "1" "referencia" => array:1 [ 0 => array:2 [ "contribucion" => array:1 [ 0 => array:2 [ "titulo" => "Uso de las redes sociales y herramientas Web en medicina" "autores" => array:1 [ 0 => array:2 [ "etal" => false "autores" => array:1 [ 0 => "R. Taberner" ] ] ] ] ] "host" => array:1 [ 0 => array:1 [ "Revista" => array:5 [ "tituloSerie" => "Med Cutan Iber Lat Am" "fecha" => "2012" "volumen" => "40" "paginaInicial" => "35" "paginaFinal" => "38" ] ] ] ] ] ] 1 => array:3 [ "identificador" => "bib0010" "etiqueta" => "2" "referencia" => array:1 [ 0 => array:2 [ "contribucion" => array:1 [ 0 => array:2 [ "titulo" => "E-professionalism at the dermatology office: New challenges to confidentiality in the era of social networking" "autores" => array:1 [ 0 => array:2 [ "etal" => false "autores" => array:3 [ 0 => "L.A. Orenstein" 1 => "J. Benabio" 2 => "B.K. Stoff" ] ] ] ] ] "host" => array:1 [ 0 => array:2 [ "doi" => "10.1016/j.jaad.2012.12.962" "Revista" => array:6 [ "tituloSerie" => "J Am Acad Dermatol" "fecha" => "2013" "volumen" => "68" "paginaInicial" => "1030" "paginaFinal" => "1033" "link" => array:1 [ 0 => array:2 [ "url" => "https://www.ncbi.nlm.nih.gov/pubmed/23680194" "web" => "Medline" ] ] ] ] ] ] ] ] 2 => array:3 [ "identificador" => "bib0015" "etiqueta" => "3" "referencia" => array:1 [ 0 => array:2 [ "contribucion" => array:1 [ 0 => array:2 [ "titulo" => "Like us on Facebook: An evaluation of the JAAD's inaugural year on Facebook" "autores" => array:1 [ 0 => array:2 [ "etal" => false "autores" => array:3 [ 0 => "D.C. Endly" 1 => "B.P. Sampson" 2 => "R.P. Dellavalle" ] ] ] ] ] "host" => array:1 [ 0 => array:2 [ "doi" => "10.1016/j.jaad.2012.09.033" "Revista" => array:6 [ "tituloSerie" => "J Am Acad Dermatol" "fecha" => "2013" "volumen" => "68" "paginaInicial" => "335" "paginaFinal" => "337" "link" => array:1 [ 0 => array:2 [ "url" => "https://www.ncbi.nlm.nih.gov/pubmed/23182065" "web" => "Medline" ] ] ] ] ] ] ] ] ] ] ] ] ] "idiomaDefecto" => "en" "url" => "/15782190/0000010400000009/v1_201310240051/S1578219013002059/v1_201310240051/en/main.assets" "Apartado" => array:4 [ "identificador" => "6152" "tipo" => "SECCION" "en" => array:2 [ "titulo" => "Opinion Article" "idiomaDefecto" => true ] "idiomaDefecto" => "en" ] "PDF" => "https://static.elsevier.es/multimedia/15782190/0000010400000009/v1_201310240051/S1578219013002059/v1_201310240051/en/main.pdf?idApp=UINPBA000044&text.app=https://actasdermo.org/" "EPUB" => "https://multimedia.elsevier.es/PublicationsMultimediaV1/item/epub/S1578219013002059?idApp=UINPBA000044" ]
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| 2021 Septiembre | 40 | 41 | 81 |
| 2021 Agosto | 34 | 24 | 58 |
| 2021 Julio | 33 | 28 | 61 |
| 2021 Junio | 45 | 32 | 77 |
| 2021 Mayo | 37 | 41 | 78 |
| 2021 Abril | 59 | 45 | 104 |
| 2021 Marzo | 46 | 37 | 83 |
| 2021 Febrero | 44 | 22 | 66 |
| 2021 Enero | 32 | 16 | 48 |
| 2020 Diciembre | 27 | 20 | 47 |
| 2020 Noviembre | 17 | 10 | 27 |
| 2020 Octubre | 20 | 6 | 26 |
| 2020 Septiembre | 35 | 4 | 39 |
| 2020 Agosto | 25 | 24 | 49 |
| 2020 Julio | 28 | 11 | 39 |
| 2020 Junio | 30 | 30 | 60 |
| 2020 Mayo | 25 | 20 | 45 |
| 2020 Abril | 41 | 14 | 55 |
| 2020 Marzo | 38 | 21 | 59 |
| 2020 Febrero | 3 | 1 | 4 |
| 2020 Enero | 4 | 19 | 23 |
| 2019 Diciembre | 9 | 2 | 11 |
| 2019 Noviembre | 4 | 0 | 4 |
| 2019 Octubre | 0 | 1 | 1 |
| 2019 Agosto | 4 | 0 | 4 |
| 2019 Julio | 8 | 2 | 10 |
| 2019 Junio | 4 | 0 | 4 |
| 2019 Mayo | 7 | 19 | 26 |
| 2019 Abril | 4 | 1 | 5 |
| 2019 Marzo | 2 | 8 | 10 |
| 2019 Febrero | 3 | 0 | 3 |
| 2019 Enero | 2 | 0 | 2 |
| 2018 Diciembre | 2 | 0 | 2 |
| 2018 Noviembre | 2 | 0 | 2 |
| 2018 Octubre | 3 | 0 | 3 |
| 2018 Septiembre | 5 | 0 | 5 |
| 2018 Abril | 0 | 1 | 1 |
| 2018 Marzo | 2 | 0 | 2 |
| 2018 Febrero | 28 | 4 | 32 |
| 2018 Enero | 30 | 5 | 35 |
| 2017 Diciembre | 31 | 12 | 43 |
| 2017 Noviembre | 26 | 2 | 28 |
| 2017 Octubre | 29 | 8 | 37 |
| 2017 Septiembre | 22 | 6 | 28 |
| 2017 Agosto | 42 | 8 | 50 |
| 2017 Julio | 24 | 5 | 29 |
| 2017 Junio | 31 | 10 | 41 |
| 2017 Mayo | 30 | 4 | 34 |
| 2017 Abril | 31 | 6 | 37 |
| 2017 Marzo | 25 | 3 | 28 |
| 2017 Febrero | 17 | 6 | 23 |
| 2017 Enero | 19 | 5 | 24 |
| 2016 Diciembre | 36 | 8 | 44 |
| 2016 Noviembre | 48 | 5 | 53 |
| 2016 Octubre | 45 | 15 | 60 |
| 2016 Septiembre | 46 | 9 | 55 |
| 2016 Agosto | 47 | 2 | 49 |
| 2016 Julio | 37 | 8 | 45 |
| 2016 Junio | 8 | 9 | 17 |
| 2016 Mayo | 6 | 9 | 15 |
| 2016 Abril | 3 | 2 | 5 |
| 2016 Marzo | 5 | 0 | 5 |
| 2016 Febrero | 12 | 3 | 15 |
| 2016 Enero | 12 | 2 | 14 |
| 2015 Diciembre | 6 | 3 | 9 |
| 2015 Noviembre | 8 | 0 | 8 |
| 2015 Octubre | 5 | 4 | 9 |
| 2015 Septiembre | 6 | 1 | 7 |
| 2015 Agosto | 9 | 3 | 12 |
| 2015 Julio | 31 | 8 | 39 |
| 2015 Junio | 30 | 8 | 38 |
| 2015 Mayo | 34 | 8 | 42 |
| 2015 Abril | 17 | 5 | 22 |
| 2015 Marzo | 17 | 6 | 23 |
| 2015 Febrero | 13 | 5 | 18 |
| 2015 Enero | 15 | 1 | 16 |
| 2014 Diciembre | 21 | 2 | 23 |
| 2014 Noviembre | 8 | 7 | 15 |
| 2014 Octubre | 22 | 9 | 31 |
| 2014 Septiembre | 18 | 7 | 25 |
| 2014 Agosto | 20 | 4 | 24 |
| 2014 Julio | 14 | 7 | 21 |
| 2014 Junio | 26 | 8 | 34 |
| 2014 Mayo | 27 | 6 | 33 |
| 2014 Abril | 18 | 6 | 24 |
| 2014 Marzo | 11 | 3 | 14 |
| 2014 Febrero | 26 | 6 | 32 |
| 2014 Enero | 17 | 2 | 19 |
| 2013 Diciembre | 6 | 4 | 10 |
| 2013 Noviembre | 8 | 3 | 11 |
| 2013 Octubre | 1 | 0 | 1 |
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