Opinion Article
Actas 2.0: Actas Dermosifiliográficas Joins the World of Social Networking
Actas 2.0: el salto de Actas DermoSifiliográficas a las redes sociales
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Molina-Ruiz, P. García-Gavín, J. García-Gavín, A. Boada-García, J.M. Carrascosa-Carrillo" "autores" => array:5 [ 0 => array:4 [ "nombre" => "A.M." "apellidos" => "Molina-Ruiz" "email" => array:1 [ 0 => "anamaria.molinaruiz@gmail.com" ] "referencia" => array:2 [ 0 => array:2 [ "etiqueta" => "<span class="elsevierStyleSup">a</span>" "identificador" => "aff0005" ] 1 => array:2 [ "etiqueta" => "<span class="elsevierStyleSup">¿</span>" "identificador" => "cor0005" ] ] ] 1 => array:3 [ "nombre" => "P." "apellidos" => "García-Gavín" "referencia" => array:1 [ 0 => array:2 [ "etiqueta" => "<span class="elsevierStyleSup">b</span>" "identificador" => "aff0010" ] ] ] 2 => array:3 [ "nombre" => "J." "apellidos" => "García-Gavín" "referencia" => array:1 [ 0 => array:2 [ "etiqueta" => "<span class="elsevierStyleSup">c</span>" "identificador" => "aff0015" ] ] ] 3 => array:3 [ "nombre" => "A." "apellidos" => "Boada-García" "referencia" => array:1 [ 0 => array:2 [ "etiqueta" => "<span class="elsevierStyleSup">d</span>" "identificador" => "aff0020" ] ] ] 4 => array:3 [ "nombre" => "J.M." "apellidos" => "Carrascosa-Carrillo" "referencia" => array:1 [ 0 => array:2 [ "etiqueta" => "<span class="elsevierStyleSup">d</span>" "identificador" => "aff0020" ] ] ] ] "afiliaciones" => array:4 [ 0 => array:3 [ "entidad" => "Fundación Jiménez Díaz, Madrid, Spain" "etiqueta" => "a" "identificador" => "aff0005" ] 1 => array:3 [ "entidad" => "Social media strategist, freelance, Spain" "etiqueta" => "b" "identificador" => "aff0010" ] 2 => array:3 [ "entidad" => "Servicio de Dermatología, Complejo Hospitalario Universitario de Vigo, Pontevedra, Spain" "etiqueta" => "c" "identificador" => "aff0015" ] 3 => array:3 [ "entidad" => "Servicio de Dermatología, Hospital Universitari Germans Trias i Pujo, Badalona, Spain" "etiqueta" => "d" "identificador" => "aff0020" ] ] "correspondencia" => array:1 [ 0 => array:3 [ "identificador" => "cor0005" "etiqueta" => "⁎" "correspondencia" => "Corresponding author." ] ] ] ] "titulosAlternativos" => array:1 [ "es" => array:1 [ "titulo" => "Actas 2.0: el salto de <span class="elsevierStyleSmallCaps">Actas DermoSifiliográficas</span> a las redes sociales" ] ] "resumenGrafico" => array:2 [ "original" => 0 "multimedia" => array:7 [ "identificador" => "fig0010" "etiqueta" => "Figure 2" "tipo" => "MULTIMEDIAFIGURA" "mostrarFloat" => true "mostrarDisplay" => false "figura" => array:1 [ 0 => array:4 [ "imagen" => "gr2.jpeg" "Alto" => 1475 "Ancho" => 2500 "Tamanyo" => 385767 ] ] "descripcion" => array:1 [ "en" => "<p id="spar0010" class="elsevierStyleSimplePara elsevierViewall">Screenshot of the Actas Dermosifiliográficas profile page on Twitter.</p>" ] ] ] "textoCompleto" => "<span class="elsevierStyleSections"><p id="par0005" class="elsevierStylePara elsevierViewall">The Internet and social media have entirely changed the traditional paradigm of communication. Instantaneous knowledge sharing is just one of the benefits of these new forms of communication, which are already an integral part of our everyday life.<a class="elsevierStyleCrossRef" href="#bib0005"><span class="elsevierStyleSup">1</span></a> Many young dermatologists start their day by catching up with the latest news on Twitter and use their Facebook pages to share items that catch their attention; others keep in touch with developments in our profession on LinkedIn. It is estimated that 80% of Internet users in Spain use social media.</p><p id="par0010" class="elsevierStylePara elsevierViewall">In a concurrent phenomenon, the increase in the use of social networks has been accompanied by the emergence of smartphones and the generalization of their use. According to current estimates, some 60% of Spanish Internet users have a smartphone. Perhaps even more interesting, 77% of smartphone users report that they connect to the Internet every day. By affording users continuous access to social networks, smartphones facilitate instant communication and rapid interaction, two key factors in the success of this new form of communication.</p><p id="par0015" class="elsevierStylePara elsevierViewall">At the same time, it has become increasingly common for healthcare professionals and their patients to turn to the Internet for information.<a class="elsevierStyleCrossRef" href="#bib0010"><span class="elsevierStyleSup">2</span></a> Everybody is joining social networking sites, and the healthcare sector is no exception: the number of physicians with an Internet presence grows daily, hospitals and clinics are increasingly visible on social media, and the high-impact scientific journals have also embraced this new medium.</p><p id="par0020" class="elsevierStylePara elsevierViewall">Following in the footsteps of other successful publications, such as the <span class="elsevierStyleItalic">Archives of Dermatology</span>,<a class="elsevierStyleCrossRef" href="#bib0015"><span class="elsevierStyleSup">3</span></a> the <span class="elsevierStyleItalic">Journal of the American Academy of Dermatology</span>, and the <span class="elsevierStyleItalic">New England Journal of Medicine</span>, our journal, <span class="elsevierStyleItalic">Actas Dermosifiliográficas</span>, has developed a social networking strategy. This task was undertaken by a team of four—Aram Boada García, Patricia García Gavín, Juan García Gavín, and Ana María Molina Ruiz—led by Editor José Manuel Carrascosa Carrillo. The overarching objective was to show that <span class="elsevierStyleItalic">Actas Dermosifiliográficas</span> is an open and dynamic source of information.</p><p id="par0025" class="elsevierStylePara elsevierViewall">An awareness that our journal had no presence on the social networks was the driving force behind this initiative, which was launched almost 2 years ago. The aim was to give <span class="elsevierStyleItalic">Actas</span> a presence in the world of Web 2.0 and to try to transform the way we understand communication in Spanish dermatology. The task was not just to involve the dermatologists who were already familiar with the world of Web 2.0, but also to strive to make <span class="elsevierStyleItalic">Actas</span> a gateway to the social media for dermatologists accustomed to more traditional channels. To this end, we decided to start by creating a profile for <span class="elsevierStyleItalic">Actas</span> on the two social networks with the most influence and number of users worldwide: Facebook and Twitter.</p><span id="sec0005" class="elsevierStyleSection elsevierViewall"><span class="elsevierStyleSectionTitle" id="sect0005"><span class="elsevierStyleItalic"><span class="elsevierStyleSmallCaps">Actas</span></span> on Facebook</span><p id="par0030" class="elsevierStylePara elsevierViewall">Facebook—currently the world's most important social networking site—is a platform that allows millions of people to interact and share content. It currently has 900 million registered users around the world and more than 13 million active users in Spain. As most people tend to use Facebook for leisure and entertainment purposes it might appear to be a somewhat audacious choice for a scientific journal like ours (<a class="elsevierStyleCrossRef" href="#fig0005">Fig. 1</a>). As the <span class="elsevierStyleItalic">Actas</span> 2.0 team was familiar with the habits of Facebook users, we knew that the best way of introducing our publication to this community would be to complement what already existed, that is, the print and online versions of the journal. The challenge was to innovate with simple, concise, and engaging content that would attract readers. We felt that it was important to present scientific information in an attractive way that would encourage readers to consult the full text of the article and would stimulate them to share the information with others on their own Facebook pages. Another fundamental objective was to stimulate debate about our content on the social networks and foster discussion on certain topics, thereby bringing the journal to the attention of a larger number of healthcare professionals.</p><elsevierMultimedia ident="fig0005"></elsevierMultimedia><p id="par0035" class="elsevierStylePara elsevierViewall">Today, having an active presence on the world's most influential social network as well as attractive, up-to-date content gives us an edge over other journals in the specialty. <span class="elsevierStyleItalic">Actas</span> already has 341 followers on Facebook and the community is growing daily; it not only includes Spanish dermatologists but is also drawing followers from all over the world. New items are posted daily and the aim is to increase the readership of the journal and of the articles published. We also post information concerning articles in other journals and scientific publications of interest, always giving priority to links that include images or videos likely to attract the user's attention.</p></span><span id="sec0010" class="elsevierStyleSection elsevierViewall"><span class="elsevierStyleSectionTitle" id="sect0010"><span class="elsevierStyleItalic"><span class="elsevierStyleSmallCaps">Actas</span></span> on Twitter</span><p id="par0040" class="elsevierStylePara elsevierViewall">Twitter is a social network with a microblogging service that allows users to communicate in real time with others by way of messages of less than 140 characters. Using this channel, <span class="elsevierStyleItalic">Actas</span> can broadcast information to and interact with a large number of users from different sectors. Tweets keep our 325 Twitter followers up-to-date on the most important news in dermatology and provide links to articles of interest and important developments in the foreign media (<a class="elsevierStyleCrossRef" href="#fig0010">Fig. 2</a>).</p><elsevierMultimedia ident="fig0010"></elsevierMultimedia></span><span id="sec0015" class="elsevierStyleSection elsevierViewall"><span class="elsevierStyleSectionTitle" id="sect0015">Challenges for the Future</span><p id="par0045" class="elsevierStylePara elsevierViewall">While our new adventure in the world of Web 2.0 has only just begun, the team is enthusiastic and optimistic about the possibilities of expanding the project and broadening participation. Our journal now has its own voice and presence on the Internet—<span class="elsevierStyleItalic">Actas</span> 2.0—which is the voice of the community of Spanish dermatologists. Our aim is to serve the professionals who choose to publish their work in <span class="elsevierStyleItalic">Actas</span> by expanding the readership of their work and also to serve all those physicians who are interested in reading this content every month.</p><p id="par0050" class="elsevierStylePara elsevierViewall"><span class="elsevierStyleItalic">Actas</span> 2.0 is an exciting project that has launched our publication in the world of social media where it will gain a much wider readership, which we hope to increase day-by-day, beyond the borders of Spain and of our specialty. The hope is that <span class="elsevierStyleItalic">Actas</span> 2.0 will reach the four corners of the globe and will be read by other specialists, medical students, and perhaps in the future by patients as well. But above all we want to make this tool useful to all Spanish dermatologists. With that aim in mind, we encourage those who have not yet done so to visit our Facebook page, check out <span class="elsevierStyleItalic">Actas</span> on Twitter, and become followers.</p></span></span>" "textoCompletoSecciones" => array:1 [ "secciones" => array:4 [ 0 => array:2 [ "identificador" => "sec0005" "titulo" => "Actas on Facebook" ] 1 => array:2 [ "identificador" => "sec0010" "titulo" => "Actas on Twitter" ] 2 => array:2 [ "identificador" => "sec0015" "titulo" => "Challenges for the Future" ] 3 => array:1 [ "titulo" => "References" ] ] ] "pdfFichero" => "main.pdf" "tienePdf" => true "NotaPie" => array:1 [ 0 => array:2 [ "etiqueta" => "☆" "nota" => "<p class="elsevierStyleNotepara" id="npar0005">Please cite this article as: Molina-Ruiz AM, García-Gavín P, García-Gavín JM, Boada-García A, Carrascosa-Carrillo J. Actas 2.0: el salto de <span class="elsevierStyleSmallCaps">Actas DermoSifiliográficas</span> a las redes sociales. Actas Dermosifiliogr. 2013;104:735–737.</p>" ] ] "multimedia" => array:2 [ 0 => array:7 [ "identificador" => "fig0005" "etiqueta" => "Figure 1" "tipo" => "MULTIMEDIAFIGURA" "mostrarFloat" => true "mostrarDisplay" => false "figura" => array:1 [ 0 => array:4 [ "imagen" => "gr1.jpeg" "Alto" => 2415 "Ancho" => 2500 "Tamanyo" => 502063 ] ] "descripcion" => array:1 [ "en" => "<p id="spar0005" class="elsevierStyleSimplePara elsevierViewall">Screenshot of the Actas Dermosifiliográficas Facebook page.</p>" ] ] 1 => array:7 [ "identificador" => "fig0010" "etiqueta" => "Figure 2" "tipo" => "MULTIMEDIAFIGURA" "mostrarFloat" => true "mostrarDisplay" => false "figura" => array:1 [ 0 => array:4 [ "imagen" => "gr2.jpeg" "Alto" => 1475 "Ancho" => 2500 "Tamanyo" => 385767 ] ] "descripcion" => array:1 [ "en" => "<p id="spar0010" class="elsevierStyleSimplePara elsevierViewall">Screenshot of the Actas Dermosifiliográficas profile page on Twitter.</p>" ] ] ] "bibliografia" => array:2 [ "titulo" => "References" "seccion" => array:1 [ 0 => array:2 [ "identificador" => "bibs0005" "bibliografiaReferencia" => array:3 [ 0 => array:3 [ "identificador" => "bib0005" "etiqueta" => "1" "referencia" => array:1 [ 0 => array:2 [ "contribucion" => array:1 [ 0 => array:2 [ "titulo" => "Uso de las redes sociales y herramientas Web en medicina" "autores" => array:1 [ 0 => array:2 [ "etal" => false "autores" => array:1 [ 0 => "R. Taberner" ] ] ] ] ] "host" => array:1 [ 0 => array:1 [ "Revista" => array:5 [ "tituloSerie" => "Med Cutan Iber Lat Am" "fecha" => "2012" "volumen" => "40" "paginaInicial" => "35" "paginaFinal" => "38" ] ] ] ] ] ] 1 => array:3 [ "identificador" => "bib0010" "etiqueta" => "2" "referencia" => array:1 [ 0 => array:2 [ "contribucion" => array:1 [ 0 => array:2 [ "titulo" => "E-professionalism at the dermatology office: New challenges to confidentiality in the era of social networking" "autores" => array:1 [ 0 => array:2 [ "etal" => false "autores" => array:3 [ 0 => "L.A. Orenstein" 1 => "J. Benabio" 2 => "B.K. Stoff" ] ] ] ] ] "host" => array:1 [ 0 => array:2 [ "doi" => "10.1016/j.jaad.2012.12.962" "Revista" => array:6 [ "tituloSerie" => "J Am Acad Dermatol" "fecha" => "2013" "volumen" => "68" "paginaInicial" => "1030" "paginaFinal" => "1033" "link" => array:1 [ 0 => array:2 [ "url" => "https://www.ncbi.nlm.nih.gov/pubmed/23680194" "web" => "Medline" ] ] ] ] ] ] ] ] 2 => array:3 [ "identificador" => "bib0015" "etiqueta" => "3" "referencia" => array:1 [ 0 => array:2 [ "contribucion" => array:1 [ 0 => array:2 [ "titulo" => "Like us on Facebook: An evaluation of the JAAD's inaugural year on Facebook" "autores" => array:1 [ 0 => array:2 [ "etal" => false "autores" => array:3 [ 0 => "D.C. Endly" 1 => "B.P. Sampson" 2 => "R.P. Dellavalle" ] ] ] ] ] "host" => array:1 [ 0 => array:2 [ "doi" => "10.1016/j.jaad.2012.09.033" "Revista" => array:6 [ "tituloSerie" => "J Am Acad Dermatol" "fecha" => "2013" "volumen" => "68" "paginaInicial" => "335" "paginaFinal" => "337" "link" => array:1 [ 0 => array:2 [ "url" => "https://www.ncbi.nlm.nih.gov/pubmed/23182065" "web" => "Medline" ] ] ] ] ] ] ] ] ] ] ] ] ] "idiomaDefecto" => "en" "url" => "/15782190/0000010400000009/v1_201310240051/S1578219013002059/v1_201310240051/en/main.assets" "Apartado" => array:4 [ "identificador" => "6152" "tipo" => "SECCION" "en" => array:2 [ "titulo" => "Opinion Article" "idiomaDefecto" => true ] "idiomaDefecto" => "en" ] "PDF" => "https://static.elsevier.es/multimedia/15782190/0000010400000009/v1_201310240051/S1578219013002059/v1_201310240051/en/main.pdf?idApp=UINPBA000044&text.app=https://actasdermo.org/" "EPUB" => "https://multimedia.elsevier.es/PublicationsMultimediaV1/item/epub/S1578219013002059?idApp=UINPBA000044" ]
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| 2021 March | 46 | 37 | 83 |
| 2021 February | 44 | 22 | 66 |
| 2021 January | 32 | 16 | 48 |
| 2020 December | 27 | 20 | 47 |
| 2020 November | 17 | 10 | 27 |
| 2020 October | 20 | 6 | 26 |
| 2020 September | 35 | 4 | 39 |
| 2020 August | 25 | 24 | 49 |
| 2020 July | 28 | 11 | 39 |
| 2020 June | 30 | 30 | 60 |
| 2020 May | 25 | 20 | 45 |
| 2020 April | 41 | 14 | 55 |
| 2020 March | 38 | 21 | 59 |
| 2020 February | 3 | 1 | 4 |
| 2020 January | 4 | 19 | 23 |
| 2019 December | 9 | 2 | 11 |
| 2019 November | 4 | 0 | 4 |
| 2019 October | 0 | 1 | 1 |
| 2019 August | 4 | 0 | 4 |
| 2019 July | 8 | 2 | 10 |
| 2019 June | 4 | 0 | 4 |
| 2019 May | 7 | 19 | 26 |
| 2019 April | 4 | 1 | 5 |
| 2019 March | 2 | 8 | 10 |
| 2019 February | 3 | 0 | 3 |
| 2019 January | 2 | 0 | 2 |
| 2018 December | 2 | 0 | 2 |
| 2018 November | 2 | 0 | 2 |
| 2018 October | 3 | 0 | 3 |
| 2018 September | 5 | 0 | 5 |
| 2018 April | 0 | 1 | 1 |
| 2018 March | 2 | 0 | 2 |
| 2018 February | 28 | 4 | 32 |
| 2018 January | 30 | 5 | 35 |
| 2017 December | 31 | 12 | 43 |
| 2017 November | 26 | 2 | 28 |
| 2017 October | 29 | 8 | 37 |
| 2017 September | 22 | 6 | 28 |
| 2017 August | 42 | 8 | 50 |
| 2017 July | 24 | 5 | 29 |
| 2017 June | 31 | 10 | 41 |
| 2017 May | 30 | 4 | 34 |
| 2017 April | 31 | 6 | 37 |
| 2017 March | 25 | 3 | 28 |
| 2017 February | 17 | 6 | 23 |
| 2017 January | 19 | 5 | 24 |
| 2016 December | 36 | 8 | 44 |
| 2016 November | 48 | 5 | 53 |
| 2016 October | 45 | 15 | 60 |
| 2016 September | 46 | 9 | 55 |
| 2016 August | 47 | 2 | 49 |
| 2016 July | 37 | 8 | 45 |
| 2016 June | 8 | 9 | 17 |
| 2016 May | 6 | 9 | 15 |
| 2016 April | 3 | 2 | 5 |
| 2016 March | 5 | 0 | 5 |
| 2016 February | 12 | 3 | 15 |
| 2016 January | 12 | 2 | 14 |
| 2015 December | 6 | 3 | 9 |
| 2015 November | 8 | 0 | 8 |
| 2015 October | 5 | 4 | 9 |
| 2015 September | 6 | 1 | 7 |
| 2015 August | 9 | 3 | 12 |
| 2015 July | 31 | 8 | 39 |
| 2015 June | 30 | 8 | 38 |
| 2015 May | 34 | 8 | 42 |
| 2015 April | 17 | 5 | 22 |
| 2015 March | 17 | 6 | 23 |
| 2015 February | 13 | 5 | 18 |
| 2015 January | 15 | 1 | 16 |
| 2014 December | 21 | 2 | 23 |
| 2014 November | 8 | 7 | 15 |
| 2014 October | 22 | 9 | 31 |
| 2014 September | 18 | 7 | 25 |
| 2014 August | 20 | 4 | 24 |
| 2014 July | 14 | 7 | 21 |
| 2014 June | 26 | 8 | 34 |
| 2014 May | 27 | 6 | 33 |
| 2014 April | 18 | 6 | 24 |
| 2014 March | 11 | 3 | 14 |
| 2014 February | 26 | 6 | 32 |
| 2014 January | 17 | 2 | 19 |
| 2013 December | 6 | 4 | 10 |
| 2013 November | 8 | 3 | 11 |
| 2013 October | 1 | 0 | 1 |
Show all
